Not sure if you have a brand, if you have a business then you have a brand it’s all a question of how successful you are. Follow our checklist below to see how you measure up. Tick all the boxes and chances are you have a great brand you are on the right track. If the checklist highlights areas to work on use this as a guide to make sure your brand hits the right note with your customers.1.Relevance: I will let you in to a secret, a great brand is all about your customers.
- Do you meet their needs?
- Do you know what they are thinking?A business and brand needs to match your business benefits to customers needs. Your brand should evolve and change as you customer needs grow and develop. Creating a brand is never static and should always be relevant to your ideal customers. If you don’t tick this box you can bet your competitors will offer a brand promise that does meet your customer need.2. Simplicity: OK so you can wax lyrical about your products and services, use lots of text and jargon, have a number of themes to show how good you to wow your customers, but you run the risk of confusing your audience to the point that they do not understand what you can do for them. It is essential to continually monitor your brand, the promises you make to your customer how you are viewed by them and the image that is projected. Keep your message simple and to the point that way your customers can be in no doubt what you are trying to tell them. So gather all your marketing material together, stand back and look at it, better still get your friends and family to look at it and tell you the message they get from your business.
Can they tell you what your offer is?3. Differentiation:
Do you know what makes you different?
What made your customers choose you?
The bottom line is you need to be different, or show a different position to their problem, what’s more you need to back up why your different, this is where facts. Figure, awards and most importantly customer feedback is crucial to differentiate you from the rest of your industry. Can you identify what is unique about your business?4. Believability: Do your customers believe what you are saying?
If you are trying to sell ice to inhabitants of dessert you have to back it up with how it can happen and why it will change their life. If your claims are wild or even if you have too many star claims you run the risk of customers not believing in your product or service.
Do customers believe your brand message?5. Credibility: Whatever messages your brand sends your customers you need to deliver the goods. Take a business that who brand promise is that they are customer focused. They are committed to researching suppliers to get the best price for their customers, they hand pick and pack their goods to make sure they arrive in tip top condition. Great so far they are really working their brand promise, but imagine if their staff never said please or thank you when dealing with customers. The brand would be tarnished in an instant. Every touch you have with your customers either meets your customers expectations of your brand of not, and we all know that the knocks to a brand are harmful.Does your brand deliver your brand promise?6. Defensibility: Now we all know that copying is the highest form of flattery! But do you really want a bunch of mini me’s operating and praising you hard earned customers away from you. Constantly monitoring your brand and delivering the same message to your customers will build brand loyalty and a defense to any invasion of your brand.
Can you brand with stand attack?Keep this checklist to hand, print it out and stick it on your wall, include it in your monthly management meeting or even load it as your wallpaper. Whatever you do use it to protect, build and reinforce your brand to make sure your business really does have a style all of its own.

A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

What is digital marketing?
Promoting or marketing your product or services on the digital platforms, including the internet, mobile phones and display advertisements is collectively known as digital marketing. With the internet becoming an integral part of everyone’s life, the way of marketing products and services too has evolved and every brand and business is using technology to reach out to the maximum number of people. It is being used to entice potential buyers and inform the existing customer base of new arrivals.

Why choose digital marketing over traditional marketing?
Following are the reasons that show digital marketing is a wise investment and effective channel that can help in the growth of business:

Cost-effective in comparison to Traditional marketing: New and small businesses having a tight budget and should opt for digital marketing for quick and effective results. They can analyze the fruitfulness of different strategies being applied and accordingly choose which to go further with.
More power to small companies: Small companies can interact with multiple numbers of customers even without having call centers across the world where they don’t even have physical branches.
Higher conversion rate: Success of business enterprises is measured in terms of percentage of conversion of incoming traffic into leads, sales or subscribers. Digital marketing programs help you to opt out from a number of options that can help you get a higher conversion rate. Some of these tools are Search Engine Optimization, email marketing and social media marketing.
Get better revenues: With higher conversion rate comes higher number of sales and ultimately better revenue that can be invested in expanding business and workforce.
Helps in building brand Reputation: It helps in interacting with people who might be interested in your product and services. If you provide your customer what you promised, they will also help you by word of mouth.
Make use of the next generation technology: The world is welcoming “internet of Things” which is a global ecosystem comprising of interconnected smart gadgets like tablets, computers, smartphones and smart-watches etc. It is going to play a crucial role in the future and a course in digital marketing in advance is going to give you an edge over others.
A course in marketing from a reputed institute not just helps you understand different facets of marketing and makes you techno-friendly, but it also helps you in understanding the minutes of business strategies.

What a marketing course has to offer you?
During the course, you would come across the benefits of online marketing over traditional marketing. Valuable sessions about web hosting server, domain registration, TLD and SLD servers, Windows and Linux servers are an integral part of digital marketing course. A well-planned curriculum comprises of syllabus segregated in different modules dealing with topics like social media optimization and marketing, SEO basics, Google ads, email marketing and lots more. By the time you complete the course, you will have a clear vision and mission to implement digital marketing and make the best out of it to impart new heights to your business.