People that are brand loyal spend more time (and money with you), hire you more than once, and will tell their friends and family about you. Creating brand loyalty is an inexpensive and easy way to market your business. Think about it… it’s a lot easier to keep happy clients then it is to go out and get new clients. Creating brand loyalty is a great way to add to your overall bottom line.The truth is, however, that not as many people today are as loyal to their favorite brands as they once were. According to a survey done by Earnest And Young, just a few years ago consumers were shown to be 40% loyal to their brand. In recent years that number has dropped to 25%. It’s getting more challenging to keep customers. This means as a business owner you must step up your game. My suggestion… find something your customers will come to expect from you that no one else in your line of business is doing.This past weekend I had the opportunity to go to a local nail salon with a couple of friends. This salon is in my neighborhood but I only get to go to this particular location a few times a year. However, they recognize me every single time I come into their establishment. Their one thing is that as you have your nails done they offer you a glass of wine to enjoy. When I came in this past weekend and they offered the three of us a glass of wine I was surprised that they remembered what kind of wine I like to drink. This is the kind of customer service that makes you feel special. Why? Because it let’s the consumer know that they are valued as a customer. I’m sure you’ve experienced something similar with a business you frequent often.So the thought I want to leave you with today is… What is the ONE THING that sets you apart from the similar business down the road? What will your customers be talking about after they leave? This does not have to be anything elaborate or expensive (although it certainly can be.) What it does need to be is personal and memorable.One of the things I love to do in my business is put on my creative hat and help my clients come up with ideas. So below is a brief list of ideas ONE THING that you might be able to take and make your own. Consider it my gift to you!One thing ideas include, giving loyal and repeat customers a discount coupon for returning to do business with you. You could also try giving loyal and repeat customers a “bring a friend” coupon. Another powerful tool you can use is, giving loyal and repeat customers a complimentary service after a certain number of visits.
How an Effective Presentation Can Boost Your Business?
In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.
Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.
Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.
You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.
Benefits of an Effective Presentation:
• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.
• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.
• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.
• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.
• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.
Get Branded!
Every business needs an image. What better way to create one than to have a consistent business branding? It is fundamental for every business to be recognized. Each and every element of its structure must come with a public face. The face of your business must contribute to the overall look of a company.
To start, websites are one of the most popular and efficient tools in business branding today. With the emergence of the World Wide Web, no business can ever reach its maximum potential without a website.
Basically, what a website does is to create an online image for a business. This means that on a certain web address, details about the company can be accessed. These bits of information are extremely useful for potential as well as existing customers. They can be as simple as the description of the business or its services and products, images and footage of the products the company is offering for sale. They can also be the contact details about where the company can be reached once the customer is interested. Marketing campaigns and press releases can also be placed on the company website.
Once the website has been created it includes all of the necessary contents. The next thing to do is to establish an online presence. This is done by doing search engine optimization.
Search engine optimization is a technique common to many internet marketers. Search engine optimization works by designing a website in a manner which will make it appear on the top ranks of a search results page when prospective buyers search for it. It follows the principle that when it appears on the top ranks, readers see it as the most relevant to their searches. In effect, more traffic can be expected to the website.
There are many ways to do search engine optimization for a site. These include article marketing, press release writing, keyword incorporation, Web 2.0 creation, link wheels, link submission and bookmarking campaign. These can all be used at the same time while there are instances where only a few of the techniques are employed. The key is to use them in a way to help the website. Substance, strategy and timing all come into play with these elements. Otherwise, the tools will not achieve their desired purpose.
All these are done to increase the relevance to the site with a goal for it to gain more traffic. Once online presence is established, the image or business branding starts to build up. Its presence in the cyber community is starting to take off.