Using an electric rice cooker, users may quickly prepare white rice and other rice dishes. Kitchen appliances are available in various designs, sizes, and purposes. Rice cookers are useful for a lot more than just cooking rice. They may also be used to substitute pressure cookers and slow cookers.

Are you looking for a stainless-steel inner pot for your rice cooker? The rice cooker is essential for those of us who enjoy cooking. Over the last several years,Guest Posting more individuals worldwide have realized the importance of purchasing them. Here’s where you can buy stainless steel rice cooker in Australia.

They are not only convenient but also simple to use. Some rice cookers are constructed of stainless steel or have stainless-steel interiors, indicating that the contemporary rice cooker has sophisticated functions. You can buy rice cooker online at the best price.

Benefits Of Stainless Steel Rice Cookers

Can Be Used With A Variety Of Heat Sources

Stainless steel pots are quite helpful since they can endure a wide range of temperatures. On top of a stove, a kerosene stove, induction coil, gas stove, or electric heater can be utilized. Because they feature a built-in heating element, stainless steel rice cookers are simple to operate. Even when there is no electricity, you may use them.

Cleaning Is Simple.

Stainless steel pans are quite handy since they do not quickly become filthy. They are less difficult to clean than traditional pots. Non-stick pots are safer since bacteria can’t grow on them. Stainless steel pans are also safer since food adheres to the less.

Durability

Stainless steel is extremely durable and can survive everyday use. Oxidation, excessive exfoliating, damaged, and deformed stainless appliances can be easily fixed or replaced. Using stainless steel instead of alternative materials will save consumers time and money.

Looking At It Is Aesthetically Pleasing

Stainless steel is a non-corroding and non-warping metal. As a result, you won’t be worried about your rice cookers rusting. They are simple to manage and sanitize, and they look fantastic when displayed. Stainless steel is an excellent cooking material because it uniformly distributes heat and prevents food from sticking. Rice cookers are available from a variety of manufacturers and in a variety of designs and forms. When selecting a model, you should be cautious.

Even Heat Distribution

Stainless steel is a heat-resistant metal. Home cooked meals in a stainless steel pot or skillet are properly cooked and uniformly distributed.

They Are Not Coated With Any Harmful Material.

The reason for this is that the inside surfaces of most other materials are coated with Teflon, a non-stick chemical compound. When this chemical is heated to around 500 degrees Fahrenheit, it produces a deadly gas. Furthermore, the coating may start to flake off, resulting in the ingestion of non-digestible metals. This is also valid for several ceramic coatings that have been linked to lead and cadmium leakage.

Stainless steel is ideal since it is unaffected by extreme heat. You will not ingest metals since they do not chip off. It’s better to use than aluminium.

Conclusion

Rice cookers are extremely handy kitchen tools that aid in preparing nutritious meals. These cookers are safer since they come with a cover that prevents spatter and spit-back. You may select a rice cooker based on your tastes and needs.

Does the following give a pretty good picture of your current marketing activity?

You have a website but you’re not really satisfied with it. You go to networking events once in awhile. If someone asks you to give a talk, you’re happy to do it. You post on Facebook and/or LinkedIn semi-regularly. When you find the time, you send an article to those on your relatively small email list. You occasionally set up meetings with colleagues to explore opportunities.

Now there’s nothing wrong with any of those marketing activities. And usually, they will result in landing some new clients.

But this is not the approach that works to get a steady, predictable stream of new clients.

Please don’t tune me out here, thinking, “Well, I really can’t do more than this. I’m already stretched thin. If you give me too much to do I’ll get overwhelmed.”

I agree. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”

Random marketing is just that; it’s all over the place. You do a little bit here and a little bit there on an inconsistent basis. You are trying to keep your face, name, and message in front of your prospective clients but the results are unpredictable.

The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum. You don’t do enough of one marketing activity to grab the attention of your prospective clients and move them to take action.

The Focused Marketing Paradigm is very different. It’s based on repeatedly communicating very directly to your target market with a very definite end in mind. It gets the attention of your prospective clients and they ultimately take action.

The Focused Marketing Paradigm has Five Pillars

Understand and implement these five pillars and I promise you’ll see a shift in your marketing results.

Pillar One: Focused Goals

A Random goal is saying something like, “I’d like to attract a few more clients to my business.” Not very compelling is it?

A Focused goal is much more specific. “My goal is to land 3 new clients in the high-tech plastics business in the Houston area with an average project size of $30,000 each by the end of the year.”

The more detail, depth, and specificity about the goal, the better. You’ve really thought through what you want to achieve and also have confidence that you could deliver if you did reach your goal. It’s so real to you that you can taste it.

What is the Focused Goal for your marketing?

Pillar Two: Focused Program or Service

Random programs or services are generalized consulting, coaching or training programs. “I offer management consulting and training to corporations.” Kind of vague, right? But this is what I hear all the time.

A Focused Program or Service is more tangible. “I offer the high-tech plastics industry Management Acceleration Programs for emerging leaders in the industry.”

In my business, I’ve always offered programs: The Marketing Mastery Program, the Marketing Action Group, and the More Clients Club. And each program has very specific parameters, deliverables, and objectives. It sure makes intangible services easier to market and sell.

What is the Focused Program or Service you’re offering?

Pillar Three: Focused Target Market

In the above example, the target was the “high-tech plastics industry.” But it’s more common to hear things like, “I work with large companies who want to increase productivity.” This is too general and it makes it hard for clients to know if you understand them and can help them.

A Focused target market is where you are absolutely clear what kinds of people or companies can most benefit from your expertise. And then you articulate that clearly.

I worked with a financial planning company last year that targeted middle class families in the Buffalo New York area. Guess who they attracted to their practice? When people read about who they worked with on their website, they said, “That’s Us!” and called them.

Who exactly is your Focused Target Market?

Pillar Four: Focused Message and Value Proposition

A Random message or value proposition tends to be too general and can be hard to pin down. It avoids making a promise that is meaningful to the prospective client.

Messages such as, “We offer the best service in the industry,” or “Smart insights into great management,” are meaningless to your prospective clients. The value is not immediately obvious.

A Focused message or value proposition zeros in on exactly what your clients get and what it means to them. I admit that this can be the marketing pillar that is hardest to pin down. Ultimately you have to test a number of different things.

For the re-launch of the More Clients Club, my current value proposition is: “Everything Self-Employed Professionals Need in One Place to Attract More Clients.” And now, of course, I’m bending over backward to deliver on that promise.

And a marketing message or value proposition is much more than a sound bite. Your message must permeate every aspect of your marketing, from your website to the emails you send out. Your prospects need to be constantly reminded of the value you offer.

What is your Focused Message or Value Proposition?

Pillar Five: Focused Marketing Strategy

A Random marketing strategy is much like the collection of marketing activities I outlined at the top of the article. You’re just all over the place, throwing something at the wall, hoping it will stick, with no organized system or plan.

A Focused marketing strategy is more like a putting on a theatrical production. You have the script, the actors, rehearsals, and opening night, all executed on a strict timeline.

Two examples:

For my Marketing Mastery Program, I held a series of introductory teleconferences, invited those interested to apply for the program, interviewed each applicant, and then converted 50% into participants. Over a 6-week period, I filled my business for a full year – four years in a row.

A career coach in one of my programs recently filled her practice in three months with a focused campaign of personalized emails designed to get appointments with her ideal clients. Then she converted a large percentage into paying clients.

That’s the power of a focused marketing strategy.

You need to identify the right marketing strategy for your business, but even more important is the way you organize and implement the strategy.

Developing a focused strategy is the most complex and challenging of the Five Pillars. You can’t just put together something haphazardly and hope you get the equivalent of a professional Shakespearian production.

What is your Focused Marketing Strategy?

If you work to build a focused plan with these five solid pillars, your marketing will work better and faster, attracting more of your ideal clients, usually at a higher rate.

I recommend you work on one pillar at a time. Write them out and fine-tune them until you feel confident and excited about them. Yes, you will need to do some research and study to make sure your plan is viable. But this is certainly better than spinning your wheels with a random strategy that is going nowhere.

What do you think you need more than anything else to attract more of your ideal clients?

Many people will say, “better information to show me how to do what works.”

Others will say, “more motivation and drive to implement what I already know.”

Another common answer is, “more time to fit marketing activities into my schedule.”

And lots of people will say, “I need better goals and more clarity about what I want to achieve.”

In writing this ezine/blog for the past 20 years I’ve talked about the importance of all of those.

But I’m finally understanding a factor that is much more important: good habits.

Over the past year, I’ve been a big advocate of the writings of James Clear. He writes a blog about success and habits. And he just came out with his first book, Atomic Habits, which is fantastic.

Even though James isn’t a marketing expert, I’m convinced he’s right when he says that the ultimate determinant of success is building positive habits.

This idea is simple but true: Self-employed professionals who establish regular marketing habits have a much better chance of succeeding than those who don’t.

And the crazy thing is that the four items – information, motivation, time, and goals – I mentioned above don’t actually make a huge difference.

Information. These days, we have access to more information about marketing than ever before in history. And much of it is free and instantly available through a Google or YouTube search.

The problem is that most of us have not established a regular habit of studying what we need to know to become better marketers. The information is useless unless we become proficient at implementing it.

And even if we pay good money for courses and programs, much of it goes to waste. I just learned recently online that 97% of people who buy a course online never complete it.

Motivation. If we measured motivation by intention, we are all motivated. Don’t we all want and need to grow our businesses? But we keep getting distracted and don’t follow through on our intentions. Again, the issue is poor habits.

Time. If only we had more of it. But unsuccessful marketers have just as much of it as the most successful ones. The key is that they dedicate more time to implementing regular marketing habits.

Goals. Nothing wrong with goals except that they are only a starting point for success. And they can get us stuck in the future, instead of doing what needs to be done today – the routine marketing habits that we perform every day or week.

“A habit or system beats a goal every time.” – James Clear

The research is in and the conclusion is clear.

Establishing positive and consistent marketing habits have a bigger impact on marketing success than anything else.

We may have great information, high motivation, lots of time, and clear goals, but unless marketing activities are performed regularly and habitually, the chances of success are slim to none.

The question you should be asking is, “How do I start establishing better marketing habits?”

James’s Atomic Habits goes to great lengths to share a multitude of ways to become an expert habit practitioner. So I highly suggest you get his book. It could be the most valuable ‘marketing’ book you’ll ever read.

But let me also give you my perspective on what it takes to establish new marketing habits.

The C – SPAT Model

This is a model I came up with for one of my marketing programs.

Coaching or Context. A coach declares the game, how it is played and how to win at it. And this creates the context in which you play the game. It helps if you have an outside source that can hold you accountable to play by the rules necessary to succeed.

This principle is why when you’re working with a coach or in a program that you suddenly find it’s easier to take action and form positive habits. The context of the game helps shape your behaviors.

Notice that all professionals such as doctors, lawyers, and accountants go through rigorous training in the form of a professional school and internship. And in this context, professional habits and protocols are established.

As independent professionals, we’d all prefer to do things on our own, charting our own direction. That’s nice, except that it doesn’t always work very well, does it?

Study. A big part of the game is study and learning the body of knowledge necessary to perform effectively. Again, the information required to be an effective marketer is readily available, but you need some assistance in sorting the wheat from the chaff and studying what is most useful.

Planning. All successful marketing needs a plan. The alternative is implementing random marketing activities with little structure and direction. So it’s not how much you know, but how you put what you know into action.

Action. Success doesn’t come from being busy or doing a lot of things, but in doing the right things at the right time. This is where establishing regular marketing habits comes in.

To some, it might be writing an article once or twice a week. For others, it may mean setting up more meetings with networking contacts. Or it could be booking regular speaking engagements.

The secret to making this work is to leverage the first three steps of the model – Coaching, Study, and Planning, into marketing Actions that you perform as consistently as possible.

Tracking. What gets measured gets done. And when we fail to measure, habits don’t tend to stick. When we measure and track habits, the chances increase dramatically that they are performed consistently.

It can take some time to establish positive habits. You know that’s happened when you don’t even have to think about it anymore; you just sit down and write that article every Monday or make five calls to prospects every week.

And when you’re in action like this, you create a feedback loop, learning what works the best and what doesn’t. This enables you to fine-tune and adjust over time until your marketing habits become more established.

What is digital marketing?
Promoting or marketing your product or services on the digital platforms, including the internet, mobile phones and display advertisements is collectively known as digital marketing. With the internet becoming an integral part of everyone’s life, the way of marketing products and services too has evolved and every brand and business is using technology to reach out to the maximum number of people. It is being used to entice potential buyers and inform the existing customer base of new arrivals.

Why choose digital marketing over traditional marketing?
Following are the reasons that show digital marketing is a wise investment and effective channel that can help in the growth of business:

Cost-effective in comparison to Traditional marketing: New and small businesses having a tight budget and should opt for digital marketing for quick and effective results. They can analyze the fruitfulness of different strategies being applied and accordingly choose which to go further with.
More power to small companies: Small companies can interact with multiple numbers of customers even without having call centers across the world where they don’t even have physical branches.
Higher conversion rate: Success of business enterprises is measured in terms of percentage of conversion of incoming traffic into leads, sales or subscribers. Digital marketing programs help you to opt out from a number of options that can help you get a higher conversion rate. Some of these tools are Search Engine Optimization, email marketing and social media marketing.
Get better revenues: With higher conversion rate comes higher number of sales and ultimately better revenue that can be invested in expanding business and workforce.
Helps in building brand Reputation: It helps in interacting with people who might be interested in your product and services. If you provide your customer what you promised, they will also help you by word of mouth.
Make use of the next generation technology: The world is welcoming “internet of Things” which is a global ecosystem comprising of interconnected smart gadgets like tablets, computers, smartphones and smart-watches etc. It is going to play a crucial role in the future and a course in digital marketing in advance is going to give you an edge over others.
A course in marketing from a reputed institute not just helps you understand different facets of marketing and makes you techno-friendly, but it also helps you in understanding the minutes of business strategies.

What a marketing course has to offer you?
During the course, you would come across the benefits of online marketing over traditional marketing. Valuable sessions about web hosting server, domain registration, TLD and SLD servers, Windows and Linux servers are an integral part of digital marketing course. A well-planned curriculum comprises of syllabus segregated in different modules dealing with topics like social media optimization and marketing, SEO basics, Google ads, email marketing and lots more. By the time you complete the course, you will have a clear vision and mission to implement digital marketing and make the best out of it to impart new heights to your business.

Not sure if you have a brand, if you have a business then you have a brand it’s all a question of how successful you are. Follow our checklist below to see how you measure up. Tick all the boxes and chances are you have a great brand you are on the right track. If the checklist highlights areas to work on use this as a guide to make sure your brand hits the right note with your customers.1.Relevance: I will let you in to a secret, a great brand is all about your customers.
- Do you meet their needs?
- Do you know what they are thinking?A business and brand needs to match your business benefits to customers needs. Your brand should evolve and change as you customer needs grow and develop. Creating a brand is never static and should always be relevant to your ideal customers. If you don’t tick this box you can bet your competitors will offer a brand promise that does meet your customer need.2. Simplicity: OK so you can wax lyrical about your products and services, use lots of text and jargon, have a number of themes to show how good you to wow your customers, but you run the risk of confusing your audience to the point that they do not understand what you can do for them. It is essential to continually monitor your brand, the promises you make to your customer how you are viewed by them and the image that is projected. Keep your message simple and to the point that way your customers can be in no doubt what you are trying to tell them. So gather all your marketing material together, stand back and look at it, better still get your friends and family to look at it and tell you the message they get from your business.
Can they tell you what your offer is?3. Differentiation:
Do you know what makes you different?
What made your customers choose you?
The bottom line is you need to be different, or show a different position to their problem, what’s more you need to back up why your different, this is where facts. Figure, awards and most importantly customer feedback is crucial to differentiate you from the rest of your industry. Can you identify what is unique about your business?4. Believability: Do your customers believe what you are saying?
If you are trying to sell ice to inhabitants of dessert you have to back it up with how it can happen and why it will change their life. If your claims are wild or even if you have too many star claims you run the risk of customers not believing in your product or service.
Do customers believe your brand message?5. Credibility: Whatever messages your brand sends your customers you need to deliver the goods. Take a business that who brand promise is that they are customer focused. They are committed to researching suppliers to get the best price for their customers, they hand pick and pack their goods to make sure they arrive in tip top condition. Great so far they are really working their brand promise, but imagine if their staff never said please or thank you when dealing with customers. The brand would be tarnished in an instant. Every touch you have with your customers either meets your customers expectations of your brand of not, and we all know that the knocks to a brand are harmful.Does your brand deliver your brand promise?6. Defensibility: Now we all know that copying is the highest form of flattery! But do you really want a bunch of mini me’s operating and praising you hard earned customers away from you. Constantly monitoring your brand and delivering the same message to your customers will build brand loyalty and a defense to any invasion of your brand.
Can you brand with stand attack?Keep this checklist to hand, print it out and stick it on your wall, include it in your monthly management meeting or even load it as your wallpaper. Whatever you do use it to protect, build and reinforce your brand to make sure your business really does have a style all of its own.

A company’s brand helps differentiate it from competitors, build loyalty among customers and solidify its credibility. Cultivating a brand isn’t just for large corporations, and Better Business Bureau is offering advice for small business owners on how to get an edge through branding.Develop the BrandDefine the company. Define the business and craft the desired image, or how consumers will come to know the business. Perhaps the brand is focused on timely service, low-prices, or even as being environmentally friendly. A brand can encompass more than one idea, but too many concepts may be hard to deliver and will confuse the public.Identify the customer. Business owners need to look outward and consider the clientele they want to attract. Is the customer younger or older, tech savvy or computer illiterate? Once identified, a business must consider what is important to that customer and base the brand around their ideals.Consider the competition. Every business has competition and that competition also has a brand to maintain. Take time to think about the competition’s brand and how to capitalize on the differences between the two companies to reach out to a different customer base.Refine the Brand
Get a second opinion. After developing an initial idea for the company’s brand positioning and personality, business owners should share their thoughts with employees, management and loyal customers to make sure the branding concepts are easy to understand and can be delivered on.Use buzzwords. Business owners should consider using strong buzzwords that they know will resonate with their customers. Identify buzzwords by searching for keywords and researching other brands online to find out which words worked for them.Consider the aesthetics. Spend time developing positive images to bring the brand language to life and help communicate the company’s personality. The development of the logo is a key, but business owners also need to consider fonts, colors and images to support the brand image.Enforce the BrandEmployee training. The success of the brand rests on delivering results, and employees play a key role in this. A brand is reinforced or damaged depending on how the staff carries itself and how the customer is treated. Employees must be properly trained on how to communicate the brand in their day-to-day operations.Emphasize the logo. A logo plays an extremely important role in expressing the company’s positioning. The company logo should support the brand and appear on everything the customer will see: advertising, business cards, signs and e-mails.Maintain consistency. After undergoing a branding or re-branding effort don’t forget brand maintenance. Business owners need to maintain compliance and consistency when it comes to language, fonts, colors and images.For more business articles, visit http://www.tucson.bbb.org and select “tips” from our Business page.

People that are brand loyal spend more time (and money with you), hire you more than once, and will tell their friends and family about you. Creating brand loyalty is an inexpensive and easy way to market your business. Think about it… it’s a lot easier to keep happy clients then it is to go out and get new clients. Creating brand loyalty is a great way to add to your overall bottom line.The truth is, however, that not as many people today are as loyal to their favorite brands as they once were. According to a survey done by Earnest And Young, just a few years ago consumers were shown to be 40% loyal to their brand. In recent years that number has dropped to 25%. It’s getting more challenging to keep customers. This means as a business owner you must step up your game. My suggestion… find something your customers will come to expect from you that no one else in your line of business is doing.This past weekend I had the opportunity to go to a local nail salon with a couple of friends. This salon is in my neighborhood but I only get to go to this particular location a few times a year. However, they recognize me every single time I come into their establishment. Their one thing is that as you have your nails done they offer you a glass of wine to enjoy. When I came in this past weekend and they offered the three of us a glass of wine I was surprised that they remembered what kind of wine I like to drink. This is the kind of customer service that makes you feel special. Why? Because it let’s the consumer know that they are valued as a customer. I’m sure you’ve experienced something similar with a business you frequent often.So the thought I want to leave you with today is… What is the ONE THING that sets you apart from the similar business down the road? What will your customers be talking about after they leave? This does not have to be anything elaborate or expensive (although it certainly can be.) What it does need to be is personal and memorable.One of the things I love to do in my business is put on my creative hat and help my clients come up with ideas. So below is a brief list of ideas ONE THING that you might be able to take and make your own. Consider it my gift to you!One thing ideas include, giving loyal and repeat customers a discount coupon for returning to do business with you. You could also try giving loyal and repeat customers a “bring a friend” coupon. Another powerful tool you can use is, giving loyal and repeat customers a complimentary service after a certain number of visits.

At times when everybody lives on a tighter budget looking for money saving opportunities is high priority. People still love to go out, meet friends after work, enjoy a good dinner but it can get expensive to do that. Happy hours and discounted food specials are really popular among people every age group. Restaurants are trying to fulfill that need with discounted menus and happy hours. But discovering these deals is not that easy. Happy hours are not really advertised that much and finding out who has specials and when is almost impossible. Even online you have to dig deep.

Still, looking online for coupons is really popular. But not everybody wants to spend hours on the computer to search for the best deal and then it still needs to be printed out and taken to the restaurants. To be honest, not everybody likes to show up with paper clippings. Another way to look for bargains is to search local papers but most restaurants do not want to spend the money on costly ads anymore.

Membership programs offer members to save money and to find deals online. Restaurants and bars often post specials to spoil members with amazing food and drink deals. Members don’t have to clip out coupons anymore, they simply show their membership card to receive specials – it is like carrying a whole coupon book in the wallet. Some of these membership programs have a mobile phone application what makes it even easier to find the perfect deal on the go.

Restaurants and bars have always been looking for a way to advertise their happy hours to attract new guests. Customer satisfaction and appreciation is their top priority but it can be expensive to reach those goals. Restaurants have to look for a new way of advertising to reach out to new customers. One of the best and cost effective ways is being spoken about and recommended in blogs and other social media outlets.

It is very popular to share experiences on social media sites and people rely more and more on reviews and tips coming from sites like yelp and facebook. You know of a good restaurant that has good food and happy hour offers, you pass it on. Restaurants and bars can be certain that people will recommend the places where they get their specials and extended happy hours because all of us just love bargains and if you can enjoy more for less cash, that is called a real deal.

Every business needs an image. What better way to create one than to have a consistent business branding? It is fundamental for every business to be recognized. Each and every element of its structure must come with a public face. The face of your business must contribute to the overall look of a company.

To start, websites are one of the most popular and efficient tools in business branding today. With the emergence of the World Wide Web, no business can ever reach its maximum potential without a website.

Basically, what a website does is to create an online image for a business. This means that on a certain web address, details about the company can be accessed. These bits of information are extremely useful for potential as well as existing customers. They can be as simple as the description of the business or its services and products, images and footage of the products the company is offering for sale. They can also be the contact details about where the company can be reached once the customer is interested. Marketing campaigns and press releases can also be placed on the company website.

Once the website has been created it includes all of the necessary contents. The next thing to do is to establish an online presence. This is done by doing search engine optimization.

Search engine optimization is a technique common to many internet marketers. Search engine optimization works by designing a website in a manner which will make it appear on the top ranks of a search results page when prospective buyers search for it. It follows the principle that when it appears on the top ranks, readers see it as the most relevant to their searches. In effect, more traffic can be expected to the website.

There are many ways to do search engine optimization for a site. These include article marketing, press release writing, keyword incorporation, Web 2.0 creation, link wheels, link submission and bookmarking campaign. These can all be used at the same time while there are instances where only a few of the techniques are employed. The key is to use them in a way to help the website. Substance, strategy and timing all come into play with these elements. Otherwise, the tools will not achieve their desired purpose.

All these are done to increase the relevance to the site with a goal for it to gain more traffic. Once online presence is established, the image or business branding starts to build up. Its presence in the cyber community is starting to take off.